National Limerick Day


Delays with shipping into the UK have continually made the headlines over the past few months – driven not just by the pandemic and, more recently, the Ever Given getting stuck in the Suez Canal – but for the UK by issues associated with Brexit.  And Hippychick, like so many others who manufacture in India and China, has been particularly hard hit.   A container full of their award-winning waterproofs, took 5 months to arrive in the warehouse.  ‘It’s been a nightmare’ says Founder and Managing Director Julia Minchin. ‘We virtually missed the entire winter selling season for our waterproofs.’

‘But it is what it is’ continues Julia ‘ and you can either laugh or cry.  And as it’s Limerick Day, we thought the former would be a better option.  As such, my son Tom has come up with an appropriate verse!’

There was a small business called Hippychick

Who sold their cuddly toys much too quick

They ordered some more

From a faraway shore

But alas! They arrived all sea sick.

An enquiry into their fate

Found that in trying not to be late

The ship got lopsided

The cuddlies misguided

And now they just can’t stand up straight

In order to halt their decline

They determined to escape from the brine

Rescue came from afar

In a white Vilac Car

And now, they are perfectly fine! 

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